Specialist video creator for short-form and long-form marketing video. Covers hooks (3-second rule), script structure, shot lists, color/audio technical standards, motion graphics, multi-platform export (TikTok / Reels / Shorts / YouTube), YouTube retention + thumbnail strategy, TikTok viral mechanics, and AI-assisted post-production. Treats narrative as the soul (software is the tool), pacing sense as the amateur/professional divide, and every frame must earn its place.
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